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What We Do

GrayHouse helps campaigns make smarter strategic decisions by turning data into actionable insights.

  • Capture the full picture of the electorate with multi-mode polling designed to reach low-engagement and hard-to-survey voters.

  • Rapidly test and refine messaging using randomized control trials (RCTs) —the same format as a medical trial— to pinpoint exactly what persuades and what doesn’t

  • Utilize predictive modeling and data-driven strategy to optimize targeting, maximize resource allocation, and ensure every decision is backed by high-quality, reliable data.

1

Multi-Mode Polling

We blend live calls, SMS-to-web, and online panels so you reach voters where they are most likely to engage. By capturing low-engagement audiences and weighting for true likelihood to vote, our polling delivers faster, more accurate insights—ensuring no critical segment slips through the cracks.

2

Rapid Message Testing

We use randomized control trials (RCTs) for message testing to quantify exactly which ads, messages, or talking points actually shift opinions. Results arrive rapidly, helping you adapt quickly to the news cycle, maximize your budget, and focus on what truly resonates.

3

Predictive Modeling

We build data-driven voter scores to pinpoint persuadable audiences and tailor outreach. From turnout propensity to issue-specific leanings, our models help you spend resources more effectively—highlighting exactly who to target and how to move them.

4

Qualitative Research & Focus Groups

For deeper insights beyond the numbers, our team conducts in-depth interviews and focus groups. We reveal the emotional triggers, hidden objections, and motivations that polling alone might miss—adding a vital human element to your strategic decisions.

5

Data Science Applications

From data acquisition to dashboarding and data visualization- we offer services to equip you with high quality, reliable data, and applications to ensure you have the insights you need—when and where you need them.

6

Political Consulting

We provide data-driven political consulting tailored to the needs of your campaign. Whether it’s optimizing voter outreach, refining messaging, or structuring a data-first strategy, our team ensures every decision is backed by actionable intelligence.

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