Landon Wall is a pollster and political strategist who has built the data and analytics operations of dozens of campaigns across the country, from competitive local races to high-profile national contests.

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As the founder of GrayHouse, Landon developed one of the most accurate polling methodologies of the 2024 cycle, leveraging a multi-mode approach that blends live calls, SMS-to-web, online panels, and advanced weighting techniques to capture hard-to-reach and low-engagement voters. His methodology proved to be one of the few that accurately projected key election outcomes.

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Beyond polling, Landon specializes in predictive modeling, message testing, and voter targeting, ensuring campaigns maximize their resources with data-driven, evidence-based strategies.

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Landon’s work goes beyond just data—he provides campaigns and advocacy groups with strategic consulting to navigate shifting political landscapes.